Digital Banking has become an irresistible business trend. McKinsey research in personal financial services shows that Asian consumers are becoming more and more comfortable with using mobile and interest channels for banking services, with their use increasing on average more than 35 percent in the past three years. Correspondingly, we have noted a drop in branch usage of 27 percent across Asia. At a few leading banks, nearly 20 percent of key product purchases are now completed online; across Asia, on average about 25 percent of prepurchase decision-making and 40 percent of postpurchase servicing is conducted through mobile or internet devices.

Most bankers in Asia agree that this is a big opportunity. The big question is, how do you do it? What are the winning approaches ? Digital-banking concepts are in their early stages in Asia and there are few very profitable models at scale yet. But some helpful lessons are emerging

Contents :

1.Digital banking in Asia : Are you ready for your next generation customers?

2. Managing the multichannel journey

3. Digital sales enablement ; How to turbocharge performance and customer satisfaction

4. Unlocking customer value with advanced data and analytics

5. Making the digital bank work end to end : Digitizing the operating processes

6. Gearing the IT engine for digital banking

7. Scaling up your cybersecurity response

8. Organizing your bank to capture digital opportunities

9. Creating seamless customer experience

Goal :

We have focused on the essential dimensions critical to building a digital bank. Here you will find discussions on :

1.Propositons for capturing new customer segments and serving them rapidly

2.How digitization can quickly increase revenue and enable cost reduction

3.Managing multiple channels and the cross-channel customer experience in the new digital environment

4.The IT requirements for enabling digital banking

5.Organizational changes that can help break barriers and rally institution embarks on the digital banking journey

-Director in Banking and Finance Institute

-General Manager in Banking and Finance Institute

-Manager in Banking and Finance Institute

IT, customer focus